CHAPTER 9

VIGNETTE

TWITTER EMERGES AS NEWS SOURCE FOR IRAN PROTESTANTS

1. Many people question the value of Twitter's goal of helping people to stay connected in real time. Do the events in Iran illustrates the potential value to society of social networking tool such as Twitter? Are there other ways that Twitter and other social networks could be used for people and organizations to add real value?

Answer:

            Yes, there are many many ways using social networking sites can be used for us. Like for instance in promoting some any ads. Here are the research that I gathered on how social networkings used many other ways to add real value for us.

           Source:http://www.techrepublic.com/blog/10things/10-ways-to-use-social-networking-tools-to-promote-your-business/1760

           Social networking sites provide unprecedented opportunities to get the word out about yourself and your business. Unfortunately, many people don’t have a clue how to use these tools effectively. Deb Shinder offers 10 practical suggestions.

Social networking tools, such as Facebook, Twitter, Windows Live, and Google Buzz, are great for keeping in touch with friends and family and having fun. Once banned from the business world, they are now being allowed or even embraced on many company networks. Some employees use social networking as a quick break from work. Studies have shown that taking short breaks can make workers more productive, and hopping over to your Facebook page for five minutes to check friends’ activities can be a quick and efficient way to “get away” mentally, even if you need to stay physically in place.
Other people are going further and using social networks to build business relationships with colleagues and potential clients. LinkedIn is specifically targeted to that audience. And some are taking it further still and using social networking sites to actively promote themselves and their businesses. This can be particularly effective for self-employed people, such as consultants, writers, and trainers. Many more would like to utilize these tools to increase their business presence but aren’t sure how to go about it. In this article, we’ll look at ways — beyond the obvious — to enhance your reputation (and your company’s) through social networking. After all, it’s long been recognized that word of mouth is one of the best forms of advertising, and social networking is just an online extension of that.

2. How trustworthy is the information one gleans from social networks such as Twitter?

      Twitter is a social networking service that enables its users to read and send each other's text based post. They are accurate and trustworthy since they know that people tend to watch profile for the person which they want to get when its public.Social network is only the holder of your information and they might give this information of what they are only know.

CASE STUDY 3

SOCIAL NETWORKING DISASTER'S FOR DOMINO'S

1. Some observers believe that if an organization does not respond to an attack on its brand written the first 24 hours, then the damage has been done- lack of management response is judge as an admission of guilt. Other feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might  Domino's have reacted more effectively?

Answer:

            Domino's experience might impair his business dues to the scandal that spread on the social media network. Their business might goes down cause some other people might curios due to those video. However, Domino didn't do anything about the video even to attract people like showing in the media but the social networking such as twitter demanded Domino's reaction then they finally decide to to take actions.

2. Do you find it unusual that Domino's response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under this circumstances? Why or why not? Does Domino's use of the online media set a precedent for others to follow in the future?

ANSWER:

                Yes, when it was started in the social network or online media it must also ended up at social networking or online media. Online media might get easily to expose people that those videos was made for fun. Domino uses media it was spread first in the media. This is effective to promote the apology of Domino to the customers and it might easily spread to the people that the video is false.

3. Identify three lessons that are companies could learn from Domino's experience.

Answer:

             Domino's experience is worse and it might him or her ashamed of what their employer did. The three that companies could learn. Every company must have a good employer, trusted, loyal and must respect their work. To have a good employer might not taking videos for their company just for fun. Second, Every company must have rules that taking pictures or other medias that violate their business are not allowed. Lastly, every company must always be humble and fixed immediately before it getting worse if this was happened.